About
I love the challenge of finding new ways to tell a brand’s story.
I came to love art direction and photography through years of working as a designer. I’m grateful I took the roundabout way to get here because it instilled a deep passion for sharp, strategic creative. A great idea is worth little to nothing if it isn’t executed well and doesn’t resonate.
I grew up in the Philippines in a bi-racial, bi-cultural household that taught me to be curious and never assume you have the answers. After having lived in various countries and states, I’m happy to call the Pacific Northwest home. I am currently art directing at REI and when not at work, you’ll find me exploring the outdoors and running trails, spending time with my dog Hank, and learning how to shoot film. In another life, I would’ve been an architect.
Clients & Collaborators
Tether Inc._______________Design Agency
Uber Inc._________________Technology
Restoration Hardware______Home Furnishings
Samepage__________________Healthcare Systems
Genentech, Inc.___________Pharmaceutical
Character_________________Branding and Design Agency
Invenio___________________Business Consulting
Eric Heisserer____________Screenwriter & Director
Suzanne Rae_______________Fashion Designer
John Lok__________________Photography
Nader Khouri______________Photography
Adrian Elwell_____________Hair Stylist & Colorist
PCSNJ_____________________Non-Profit
Hello Stranger____________Experience Design
Stacey Clarke Design______Graphic Designer
BayTrailRunners___________Trail Races & Events
Education
2013
BFA Graphic Design
Academy of Art University
San Francisco, CA