REI Brand

Run with Us

REI has living expertise in the run space through its store employees who are runners, but because the co-op is known for its core outdoor activities like camp and hike, this expertise has largely gone unnoticced.

Run with us, a video series, tells the stories of a select group of REI employees who are also runners. Their stories show how everyone has their own unique relationship with running, but the love of the run unites us in spite of our differences.
This series communicates how REI understands runners and their needs and encourages its customers to lean on REI to support them in their run journey.

Producer Mary Beth Lavender
DP Jacob Rosen
Director Amy Enser
Film Editor(s) Katie Van Fleet and Amy Enser
Art Director Samantha Ricca
Copywriter Keith Erps

Run with Us full length

Alan’s vignette

Kim’s vignette

REI Issaquah Office Mural

Artist Stevie Hsao
Art Direction Samantha Ricca

Worked with Stevie Hsao to design and paint a mural for our satellite HQ office in Issaquah, WA.

Cultural Moment Posters

REI Internal Marketing

In 2023 we began a poster series in collaboration with external artists. The goal was to provide a visual conversation starter for employees to learn more about these moments. I selected the artists, provided art direction from start to execution, and communicated the creative vision to internal stakeholders to obtain buy-in.